PLR reports and ebooks can be just the thing when you want to have your own product but don’t have the time, ability, or inclination to create your own.  Having an ebook ghostwritten is another option, but it might not be the right one for you when you’re just starting out, don’t have much traffic, and don’t have the money to pay a ghostwriter.

PLR reports and ebooks come ready made, but sticking your name on them and putting them out there for sale is not all there is to it.  No, you’ve got to make some changes in order to make people happy and put out a valuable product you will be proud to call your own.

Here are the mistakes I see people making with their newly purchased PLR:

Mistake #1 – PLR used “as is”.
Don’t grab the PLR and turn around and slap it up on your site and send out a promo email to your list.  Think of the PLR product you just purchased as the start of something big.  You need to make some changes not only to benefit your customer but to benefit yourself.

Mistake #2 – Not fixing the sales page.
Look for instructions, usually in red or highlighted and [in brackets] that tell you to add something, like your link or your picture.  Nothing screams PLR more than seeing a sales page where the person hasn’t even bothered to take out the [instructions] and add the necessary links or graphics.

You’ll also want to tamper with the copy. Change it up.  Add your story and take out the writer’s story.  Make the benefits even more compelling.  And for pet sake, change the other guy’s name at the bottom of the copy to your own!

Mistake #3 – Graphics not changed.
If you use the same graphics (and title), some people are going to recognize the product.  They might even realize they’ve seen it quite a few times and begin to think the product is probably really lame PLR.  They certainly won’t think too highly of you and will question the value of all your products.

Mistake #4 – Links on the sales page don’t work.
How many times have you clicked on the links in a sales page and find they didn’t work? It seems this happens more with PLR products, maybe because people didn’t start the whole product process from scratch or maybe because they’re in a hurry to get the PLR “live” and start making money from it.  So test your links.

Mistake #5 – No links were added inside the product.
Think about why you bought the PLR report or ebook in the first place and what you want to have it accomplish for you.  Don’t consider it as just something to give your list.  Steer it in a particular direction.  Add links in the body for products you’re promoting, either yours or affiliate products that can help the reader out.  End it not so much with a conclusion as a beginning of something bigger and better – like your big ticket product, your membership site, or your coaching offer.  If you don’t have those then become an affiliate for someone else’s big launch, membership site, or coaching program.  Your purchased PLR should do at least double duty for you.

If it’s a PLR article that you’re going to post on your blog, add your links to it.  Change the conclusion of the article to point to a product you sell that will solve the reader’s problems.

Mistake #6 – Value not added.
You can’t change just the graphics and title. Someone might buy it and feel tricked when they realize they’ve bought it before and it’s exactly the same except for the pretty new cover. There goes your reputation.  The best thing to do?  Always add value; it’s not that hard.

•    Explain some of the bullet points in more detail.
•    Add more bullet points.
•    Include some real life examples or stories.
•    Throw in a case study or two.
•    Add screen shots.
•    Add Camtasia videos showing how to do things mentioned in the product.

There is always something you can do to not only change it but to add value.  It might take you some time, but not near as much as creating a product from scratch.

Mistake #7 – Not using keywords.
Don’t forget your keywords!  Take the time to find the best longtail keyword phrases and use them in the title, the sales copy, the articles if you’re using PLR articles, and anywhere else you find that’s appropriate. Using your keywords brings another element to your marketing by capturing organic traffic.

Mistake #8 – Throwing it on a website and expecting it to sell.
Even if you did make changes to the product and you’re quite proud of it, you still have to market it, just like with any product.  There are many ways to do this – article marketing, emailing your list, PPC, WSO on the Warrior Forum, cross promoting with other marketers, eBay, email swaps, affiliates, etc.  Get busy!

PLR reports and ebooks are the perfect place to start when you want to have a product to call your own. But using PLR is not just for the beginner; many marketers successfully use PLR to crank out product after product – just ask John about that.

This is a guest post written by Peggy Baron

If you want to be considered for a guest blog post please contact me

When you think about how many people are making a living on eBay do you find yourself asking the following questions:

1. How can I start selling without much feedback?

2. Where can I find hot-selling products for my eBay business?

3. How on earth can eBay powersellers offer such ridiculously low prices… and still make a profit?

It would take a long time to find all the answers by yourself, but with the information below you will be able to take some shortcuts to success.

Starting Your eBay Business  – Building  Up Your Feedback

How can you quickly build up fantastic feedback for your eBay business?

1. Firstly you can purchase some inexpensive items and get your first few feedbacks from sellers.  Look for cheap music CD’s for only a few dollars each and place bids on them. You can get 10 or more feedbacks without selling anything at all.

2. Next, find some very low-ticket priced items that are small and light eg cheap jewelry, sunglasses, playing cards, etc.  You could also re-sell some of the items you bought in step 1- if you buy carefully you can make a profit.  If you have unwanted items in the house selling those can also get you started.

3. Launch a lot of items as low-ticket auctions with no reserve.  You just want to sell as many items as you can in the shortest time.  You can sell large amounts of small items regardless of how much feedback you have.  Bigger, more expensive products usually require more feedback to gain an eBay buyer’s trust.

4. Repeat the above process until you have at least 50 positive feedback ratings on your eBay account.  Be sure to provide fast shipping and courteous customer service to ensure only positive feedback. You will also now have gained experience of using eBay which will help you build your business.

It doesn’t matter what you intend to sell in the long run – this method will get you started and that is the important thing.

Where Can You Find Hot Products?

Once you have made a start on eBay you will need to buy larger amounts of stock.

eBay itself can be a source for many products. Look for wholesale lots that can be re-sold as individual items.

The best batch of items I ever bought on eBay was found by coincidence. I was checking out the competition for some batteries I was selling and spotted an auction with no bids with a start price of .01 for 100s of items.

I then looked at the sellers other items and found a lot more auctions with very few bids all for large batches of batteries.  I bid last minute and won nearly all of them for low prices.  Okay, so it took me a year to sell it all (there were several thousand items) BUT I got ten times my money back even after allowing for shipping and ebay fees.

There are many other sources of products from wholesalers to buying directly from China and I go into more detail of all these in Sourcing Secrets Revealed.

How Do Other Sellers Make A Profit?

Here’s one of my top tips – Buy from your competitors!

That may sound a crazy thing to do but when I added up the costs involved in what one of my competitors was selling I found that even if they got the item free they would be making a loss!

So what are they doing? It must be one of the following:

1. They haven’t added up their expenses and are making a loss!
This is something you must get right – allow for listings fees, final valuation fees, shipping and product cost.

2. They are using eBay for traffic and/or using upsells
They may be adding people to their mailing list, or sending them to their website. They could be selling people additional items eg eBooks or other products that are complimentary in some way.

Either way if they are selling a lot the best thing to do is to buy one of their items and see what happens. What emails do you receive? Do they include an offers sheet with the item etc ?

You may want to buy from each of the biggest sellers in your chosen niche and copy the best ideas.

NB If you are just starting out this will help build your feedback, and you can also re-sell the products you bought to test out your listing skills.

If other people are selling a lot then they have done some of the hard work for you – finding out what sells.

There are many methods for obtaining information from other eBayers and you can read about all of these with  detailed steps and screenshots  in Sourcing Secrets Revealed

I hope you all do well with your eBay businesses, and if anyone hasn’t started yet perhaps this blog post will encourage you to take the first steps.

Keith Purkiss

This is a guest blog post exclusively written for my blog readers by Keith Purkiss

If you want to be considered for a guest blog post please contact me

Tomorrow Michael Cheney launches his much anticipated Delta Squadron training program and I’m sure you have a ton of questions and are dying to know what my bonuses will be. So here we go:

Q: What is Delta Squadron?

A: Delta Squadron is a top level training program that shows “How To Make $1Million in 7 Days” This is a $2000 value training program containing 18 behind the scenes videos Michael recorded DURING a launch when he made $1m in 7 days. It shows you step by step what he did to earn over one million in 7 days.

Q: How much will it cost?

A: The cost of this training program will be only one dollar, When you buy the training program you also get a 30-day free membership to Delta Squadron which includes live webcam training with Michael 4 times per month. Here Michael will be personally training you and you will also have live access to him and be able to ask him anything you wish. After the initial 30 days you will be billed $97 per month and you can cancel at any time.

Q: When does the site go live?

A: The site goes live at 12pm EST on Thursday 21st May.

Q: What bonuses are you offering if I buy Delta Squadron via your link:

A: I strongly believe this is my finest bonus offering to date. Unlike most other marketers that will offer you a digital item that wont even help you this is what I plan to offer you as long as you purchase delta Squadron via my link.

First of all you will get to work with me personally where we will work out a ‘plan of attack’ to help you get the most from Delta Squadron. You will have live access to myself via email, Skype, telephone, msn and video. Whatever works best for you. We will have weekly consultations where we will discuss Michaels weekly training program and how you can get the most from it. We will set a 6 month goal and within that 6 months I aim to have you earning a full time income online.

I will also be here to advise and guide you through every aspect of Internet Marketing in general, just think of me as your personal adviser that you can go to anytime you have a question.

I will also give you access to my 2000+ JV partners, when you come to launch a product (which you will) I will let every single one of my JV partners know about your launch. I have helped many of my friends in the past with this method and it has helped them have multiple 6 figure launches.

I also understand that sometimes things can get quite techy and this is where my support staff comes in. You will also get access to my support staff where you can receive all the technical help you need for anything we decide to create. Don’t worry if you know nothing about html, ftp, seo, php, databases and all that confusing stuff as I’ll have it covered for you.

I think what I am trying to say is I will offer all of my services to you 1 on 1 and you can’t put a value on that. In fact if I ever offered a 1 on 1 training program I would charge at least $5000 as I currently charge $1500 for my Masterclass Program which involves teaching multiple students at a time.

So remember, if you want ‘personal’ access to an established, successful marketer then this bonus is for you. If not then feel free to check out what other bonuses are on offer from other marketers.

Q: Wow John, I can’t believe I can have you as my personal adviser for only $1, what do I need to do.

A: You need to go to http://www.deltasquadrontraining.com/ when the site goes live at 12pm EST on Thursday 21st May and simply purchase Delta Squadron. I would advise you clear your cookies before clicking on my link to ensure I get credit. Once you have made your purchase send a copy of your sales receipt to bonus@john-thornhill.com and I will send you all the details you need.

I look forward to working with you.

I get asked time and time again from my subscribers how to make money online and I tell them time and time again the best way to make money online is to create your own information products and sell them via your own websites. Now that’s hardly rocket science is it?

Yet I still can’t understand why so many people don’t do this. I get email after email from people who have spent thousands on programs in their quest to become a success online and yet when I ask them to show me their websites/products I get this reply…

… I don’t have any.

Why?

I ask you again.

Why?

You know that the key to success is to create your own products, after all your inbox is bombarded day after day with product launch after product launch. So surely this must tell you something.

Look, if you want to know the ‘big secret’ here it is.

• Create a product for sale online
• Drive traffic to the sales page
• Repeat the process

That’s it! That’s all there is to it.

I could add to that by saying sell the products you create via ClickBank to take advantage of their massive affiliate base and I could say use these products to build a list and I could say create a blog to build an army of followers but I will say this again, the key to online success is to:-

• Create a product for sale online
• Drive traffic to the sales page
• Repeat

Don’t make excuses for not creating your own products, there is a ton of information out there and anyone can do it. Yes, even you, and don’t stop at one product, create product after product after product and in no time at all you will become a success.

Watch any ‘guru’ or successful marketer online and you will see they all share one thing in common, they all have products for sale online and they all keep creating new products.

So now you know the ‘big secret’ to success isn’t really a secret at all you have no excuses.

I will be writing more about creating your own products over the coming weeks, if this is still something you need help with be sure to keep an eye out for my emails and blog posts.

This is the first blog post I have written from my new office.

I will have some pictures online soon and I may even do a video tour but at the moment the place is upside down with boxes everywhere so I’ll wait till I’m all set up before I do that. My office is situated 9 floors high right in the heart of Sunderland City center only 10 minutes away from home.

This is my third day in my office and I must tell you I wish I had done this years ago. The main reason is because I come here to work so my mindset is different, there are no distractions and I can get a lot more done. In fact I have only put in about 6-8 hours real work so far this week and I have gotten more done than I would have done in a week at home.

Of course I know having an office isn’t for everyone and it also depends where you are at with your business but let me tell you when you work from home you are never away from ‘work’ and it’s all too easy to check your pc. You know…

• I’ll just check my emails.
• I’ll just check my sales
• I’ll just check the Warrior Forum

Let me tell you my computers at home were turned on for around 15 hours per day. Now this is not the case. Now I ‘go to work’. As strange as that may sound (I mean aren’t we doing this to quit work) I really look forward to it everyday. I now find myself working less as I have less distractions, just give me 2-5 hours per day in a work environment and I know I will get more done.

I am also planning a lot more, in fact on Monday I am meeting up with 2 Internet Marketers in my office to plan a product launch. This was simply not possible when I worked from home. We will spend all day ‘working’ and I know we will get so much more done.

So if getting an office is something you have considered in the past let me tell you that although it’s early days this was one of the best things I have ever done. In fact this is my last ‘work’ for the day and I’m going home to spend some quality time with my family. I’ll be back in around 18 hours time and won’t see a PC till then…

… which is brilliant

This is a case study from a student who took part in John Thornhill’s Personal Coaching Program.

Name: Khadijah Ibrahim

Niche: Personal Development

Website: www.khadijah-ibrahim.com

Product: www.makemoneywithpersonality.com/

I knew John was a great teacher even when I first subscribed to his mini course.  Though I subscribed to lots of mini courses and newsletters, however I found that I was always looking forward to read what’s install in John’s mini course.  His mini courses were always informative, easy to understand and in a way fun to read.

When I first saw John’s offer on the personal coaching in the end of October 2008, I knew right away that I must enrolled to this course.  You see, I had been through a lot in this online business and I almost given-up.  John’s personal coaching was like a light that gave me new hope that there is a way for me to succeed in this online business.

When I first went into the personal coaching’s sales page I was so devastated as I saw that all the places offered had been filled and the offer had been closed.  I was so devastated that I almost cried.  Honestly, although after seeing that sales page, I still kept praying that I will get the chance to enrolled to this course, I kept saying to myself it was meant to be and I believed that I will enroll to this personal coaching course.

The next day as if an answer to my prayer I saw an email from John again about his previous student’s case study and at the bottom of the email is a link to the sales page.  I was thrilled and while keeping my finger crossed I clicked on the link to the sales page.  When the sales page opened there was still places left for the coaching program.  I was so happy and kept saying “There’s still a place! There’s still a place! There’s still a place for me!” and I immediately signed up for the course.

The course was more than I expected and the support was really great.  Of course I encountered difficulty here and there but I believe that these were part of the learning process.  If there was no difficulty I would not have learned as I much as I did.  Both John and Daniel (John’s support manager) were a great support and they still are.  I think I was the one with a lot of problems, lots of questions, lots of issues and the last to finish however both of them supported me and guided me all the way patiently.  The pace of the course were really effective where I got the time to finish everything before the next lesson begins.  Even if I fall behind I still got the chance to finish the lesson before continuing to the next lesson.

Overall the course is great and if I am given another chance to choose I would definitely choose John’s personal coaching program.

I still have a long way to succeed in this online business however I believe with all that I have learned, supports that I am getting and the works that I am doing I will achieve success in no time.

Thanks to John and Daniel, I now believe I have a chance to succeed in this online world.  And to John, I hope that one day I would be just like you guiding others to achieve their dreams in this online business world.”

Thank you.

Best regards,

Khadijah

www.khadijah-ibrahim.com

www.makemoneywithpersonality.com/

Along comes another massive product launch and you decide take part as an affiliate because there are some major JV prizes on offer. So you prepare for the launch and on launch day you send out your emails and wait, and wait, and wait some more but the sales don’t come in.

What did you do wrong? Well if you made any of the mistakes listed below this is probably the reason for your failure.

1) You didn’t write your own email copy. Simply copying an email from the vendors affiliate page means you are sending out the same email as all the other copycat affiliates. During a product launch you need to stand out and if you send out the same promo email as everyone else you will simply blend in with everyone else. This is the number one mistake I see affiliates make.

2) You didn’t review the product. It is crucial you find out as much information as you can about the product you are promoting; this will help you write an honest review of the product. It will also stop you promoting a crappy product that will do your reputation more harm than good.

3) You hyped up your promotion. I hate hype and so does everyone else, hype is becoming less and less effective, especially during a major product launch. Be honest with your email promotions and stand out from the crap that is hitting most people’s inboxes.

4) You didn’t have your subscribers interests at heart. Do you try to help your subscribers or do you try to sell to them? Most marketers simply try to sell sell sell all the time. If this is you then don’t expect your subscribers to buy your recommendations. Try to provide value from time to time and don’t try to sell with every email you send.

5) You didn’t offer any bonuses. One way to stand out from everyone else is to offer a bonus related to the product you are promoting. I have done this myself many times with a lot of success so next time you take part in a major product launch try to offer related bonuses.

Becoming a successful affiliate marketer during a major product launch is all about standing out from everyone else. Stop being a sheep and think how you can be different from everyone else during launch week.

Be different, stand out and you will make more sales… Period!

This is a case study from a student who took part in John Thornhill’s Personal Coaching Program.

Name: John Marsh

Niche: Website Creation

Website: www.johngmarsh.com

Product: www.websitemysteriesrevealed.com

From John:

Finished at last! After many months of, at times, a real uphill battle, I now have my first eBook on webdesign www.websitemysteriesrevealed.com for sale and a couple of days ago made my first sale. For those of you still struggling to get a foot on the ladder that first sale makes it all worthwhile! Even though it’s only a few dollars it brought a real smile to my face; it also showed that I had done everything right as the money correctly went into Clickbank and I got my first name and email on a list at Aweber.

After all this time I don’t remember how I first heard about John Thornhill, but I am so glad I did as I’m sure that without him I would never have got where I am now. I am so glad that my instincts about him were correct, and it’s worth pointing out that those who’ve followed him over the last few years and are now established in their own right are still following his approach to Internet Marketing of honesty, reliability, helpfulness, support and value for money. If only there were more of him about!

I have just retired after 30 years of school teaching (mainly computing) and I think I can spot a good teacher and with John you have one of the best!

A few words then about what you actually learn in the 16 weeks. Every week has 2 files for you to read which summarise what the week will involve and then there is a number of videos to watch which talk you through, in huge detail, exactly how to do each step. John is creating a product as well and you are looking over his shoulder as he does it – what could be better?

You do everything including setting up a Domain name, building a website, settting up email addresses, an automatic payment collection system, an automatic system to collect names and emails of customers, creating a blog, thinking up ideas for an eBook and then writing it, writing a sales page and finally spreading the word about your product by writing articles for various websites, plus loads of other things too numerous to mention – I’m sure you get the idea though that’s it’s pretty intensive!

Finally, when you are up and running it doesn’t stop there. I am already well into 3 more eBooks to follow on from my first and another on a completely different topic and after the excellent start I have had, courtesy of John and his team, I feel confident that I will get quicker in producing them and getting them out into the market. Also John’s help doesn’t have to stop there either as he offers continued help through his Mentorshipmonthly site. http://www.mentorshipmonthly.com/

So, here’s to further success for us all.

Thanks a lot John

John Marsh:

www.websitemysteriesrevealed.com

This post is only aimed at people who still haven’t requested Butterfly Marketing 2.0

This offer will be gone forever in a few hours:

http://www.bmsecrets.com/

So I have to ask you, what do I have to do to get you to request Butterfly Marketing 2.0 through my link?

I’m afraid the only excuse you have for not requesting this software via my link is someone else has offered you a better bonus or you already own the original Butterfly Marketing and if that is the case that’s fine. Good luck!

However, if you are simply watching this opportunity pass you by you really do need a kick up the backside, seriously, what else do you want?

Do you think you can’t do it? Well maybe you can’t, but that’s why I am here, the step-by-step videos I will be creating will walk you through the process of creating a successful Butterfly Marketing website of your own. I have also written a killer report that will explain everything you need to know about Butterfly Marketing.

Do you think this is too expensive? Well if you think spending $29.99 on your online business is too much your business is going to fail. I would gladly pay $1997 all over again for Butterfly Marketing 2.0 if I had to.

Is it because you are lazy and want everything done for you for nothing? Seriously, would you rather I came to your home and built your site for you? While that would be nice it’s simply not possible nor practical but I bet that would tempt you.

Are you a born moaner? Look at the posts in this thread on the Warrior Forum, look at the moaners who will ultimately fail. I got so angry when I read this thread I had to respond, if you fall into this category I feel sorry for you.

Or is it something else? The fact you are making excuses and something in your head is telling you not to go for this means you don’t have what it takes to succeed. I would suggest you give up Internet Marketing right now.

Or are you going to take the plunge and just this once say ‘Sod It’, I’ll give it a go? If this is you then I congratulate you, because if I never said ‘Sod It’ on the 31st of January 2006 when the original Butterfly Marketing was released I would not be where I am today.

So what’s it going to be? Are you going to keep making excuses for your failure or are you finally going to wake up and see this offer for what it is and that this is the best deal you may ever see online?

My offer to help you still stands, just go here to find out more:

http://www.bmsecrets.com/

In a few hours time this offer will be gone forever and you wont be able to decide what to do, so decide now while you still can. And don’t forget I am here to help you every step of the way.

If this post has offended you then don’t go through my link, but for goodness sake don’t let this opportunity pass you by.

*** UPDATE ***
Visit the link below to discover more about my
Butterfly sites and how much money they are making me.
You will also discover how to claim my exclusive bonuses.

http://www.bmsecrets.com/

I have had a ton of emails to get through following yesterdays emails asking what bonuses you would like to see me offer for requesting Butterfly Marketing 2.0 through my link.

First of all thanks to everyone who responded to my email. I really do appreciate your support and that you found the time out of your day to get back to me.

The overwhelming request from most of you is that I help you get the most from Butterfly Marketing 2.0, so I have decided to create the following bonus.

I am going to create an exclusive report and series of videos that will help you:-

• Understand what Butterfly Marketing 2.0 is all about and how you can benefit from it, I will cover everything you need to know and help you understand how Butterfly Marketing works.
• I will then show you how to effectively research a niche that you can use to create a butterfly site of your very own. I will even show you how you can set up a Butterfly Marketing website even if you don’t have any products of your own. (I have done this many times myself)
• I will then show you step-by-step in video how to set up your first Butterfly Marketing website. I will walk you through everything you need to know.
• And if that’s not good enough I will promote your brand new Butterfly Marketing site for life to my 50,000+ mailing list. Not only that, I will promote your site to every single subscriber that joins my mailing lists in the future. So if I end up with 1 million subscribers they will all be emailed details of your Butterfly Marketing website. To qualify for this bonus your website must be Internet Marketing/Make Money related to suit my niche and must benefit my subscribers. Please don’t let this put you off because I will be showing you how to create a quality website so you will qualify if you follow my instructions. I just need to point out for example that if your website was weight loss or dog training related I couldn’t promote it as I wouldn’t make you any sales.

So there you have it, I will help you build your first butterfly site and promote it. For the right people this bonus offering could be life changing and if you want in here’s what you need to do.

1. Go to http://www.butterfly-marketing2.com/
   
2. Enter your name and email and watch the case studies to see how Butterfly Marketing has changed peoples lives.
   
3. Keep an eye out for my emails this week as I will be showing you behind the scenes of my most successful Butterfly Marketing websites.

That’s all you need to do.

Remember! I have created numerous sucessful Butterfly Marketing websites since 2006. I know how everything works and I can show you how to create successful Butterfly Marketing websites of your own. Beware of others who will be promoting this just for the commissions. People who don’t even know how Butterfly Marketing works and simply don’t care about your welfare.

As always feel free to share your comments. I’ll be in touch soon.

*** UPDATE ***
Watch the following videos to discover more about my
Butterfly sites and how much money they are making me.

http://www.bmsecrets.com/videos/bm1/
http://www.bmsecrets.com/videos/bm2/
http://www.bmsecrets.com/videos/bm3/
http://www.bmsecrets.com/videos/bm4/