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	<title> &#187; General</title>
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		<title>Giving Value &amp; Increasing Long Term Profits</title>
		<link>http://planetsmsblog.com/giving-value-increasing-long-term-profits/</link>
		<comments>http://planetsmsblog.com/giving-value-increasing-long-term-profits/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 13:26:34 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=1322</guid>
		<description><![CDATA[When I created WSO Domination the plan was to make this a $497 coaching program and sell it via a live webinar and after spending 2 months creating the content I knew I could sell this for $497 as I know it&#8217;s some of the best training material I&#8217;ve ever created. However, I had a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://planetsmsblog.com/wp-content/uploads/2011/10/Fotolia_13039842_XS.jpg"><img class="alignright size-full wp-image-1326" title="Profits Up" src="http://planetsmsblog.com/wp-content/uploads/2011/10/Fotolia_13039842_XS.jpg" alt="" width="130" height="92" /></a>When I created <a href="http://www.wsodomination.com/" target="_blank">WSO Domination</a> the plan was to make this a $497 coaching program and sell it via a live webinar and after spending 2 months creating the content I knew I could sell this for $497 as I know it&#8217;s some of the best training material I&#8217;ve ever created.</p>
<p>However, I had a change of plan and decided to offer this at $29.99 and offer a product called the WSODevelopment program as an upsell. This complimentary upsell is a monthly training program that costs only $7.95 per month, it is aimed at people who want to take their WSO training to the next level. You get a chance to join the WSO Development Program <a href="http://www.wsodomination.com/" target="_blank">when you invest in WSO Domination</a>. The WSO Development program includes:-</p>
<ul>
<li> Personal Training Where I Will Show You How To Develop Your Skills and Fast Track Your Success</li>
<li> Additional Live Interactive Group Training Where we Can All Share Ideas, Tips, ETC</li>
<li> Access to The WSO Development Members Only Forum</li>
<li> Interviews With Successful Warriors Revealing The Secrets to Their Success</li>
<li> Personal Support Including Telephone Support if Needed</li>
<li> Behind The Scenes Case Studies of Every Single WSO I Launch in The Future</li>
<li> A WSO Review and Promotion Service For YOUR Product</li>
</ul>
<p>As I wanted as many people as possible to see the WSO Development Program I decided to price WSO Domination at $29.99 in the hope it would bring in a ton of sales.</p>
<p>Then just 12 hours before launch I posted <a href="http://www.facebook.com/johnthornhillonline/posts/10150386043197969" target="_blank">this question</a> on my Facebook wall asking what people thought the price of WSO Domination would be.</p>
<p>This was a crazy thing to do as a lot of people guessed low, way lower than $29.99. I knew I was in trouble and as a result I decided to offer WSO Domination at the completely crazy price of only $9.99 for the first 7 days. Now I may be a little crazy but I also knew that this would result in more sales of my front-end offer and in turn this means more people get to see the WSO Development Program upsell.</p>
<p>This means everyone wins, the customer gets WSO Domination at the best price ever of $9.99, I can offer my WSO Development Program to as many people as possible and generate a ton of recurring billing sales and the WSO Development Program becomes a thriving community. Because of the low price point I also have fewer refund requests (I&#8217;ve only had 1 so far) as the customer knows they have received incredible value.</p>
<p>So far almost 1000 people have invested in WSO Domination in the first 72 hours and over 35% have invested in the WSO Development Program resulting in hundreds of recurring billing sales so far, as this is where the long term income will come from I believe I have made the right decision with the initial $9.99 price point.</p>
<p>If I hadn&#8217;t posted that question on Facebook I would have priced WSO Domination at $29.99 from the start and I know this would have resulted in fewer front-end sales, so this week I have learned 3 valuable lessons that I want to pass on to you.</p>
<p>First of all what do you want to achieve long term from your product? My long term goal for WSO Domination is tons of recurring billing sales and a thriving community in the WSO Development members area. I know by making the price point $9.99 for the front-end offer this will be achieved.</p>
<p>Secondly, listen to your customers, Facebook friends and subscribers. They will tell you what they want from you and also help you price your products.</p>
<p>Thirdly, I want you to check out WSO Domination before the price increases, I strongly believe this is the best product I have ever created and you will be blown away when you see what&#8217;s inside the members area, you will also get the chance to work with me on a personal level for only $7.95 per month via the WSO Development program should you invest in the complimentary upsell.</p>
<p><a href="http://www.wsodomination.com/" target="_blank">http://www.wsodomination.com/</a></p>
<p><a href="http://www.wsodomination.com/" target="_blank"><img class="alignleft size-full wp-image-1330" title="wso-domination-header" src="http://planetsmsblog.com/wp-content/uploads/2011/10/wso-domination-header.png" alt="" width="272" height="123" /></a></p>
<p>&nbsp;</p>
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		<title>Facebook &#8211; What&#8217;s Not to Like?</title>
		<link>http://planetsmsblog.com/facebook-whats-not-to-like/</link>
		<comments>http://planetsmsblog.com/facebook-whats-not-to-like/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 12:17:56 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=955</guid>
		<description><![CDATA[In this blog post I&#8217;m going to talk about Facebook pages and why you should have one, and I&#8217;m also going to give you a real world example to prove that Facebook &#8216;like&#8217; pages is big business. First of all lets look at some interesting and quite frankly unbelievable facts about Facebook. Facebook is the [...]]]></description>
			<content:encoded><![CDATA[<p>In this blog post I&#8217;m going to talk about Facebook pages and why you should have one, and I&#8217;m also going to give you a real world example to prove that Facebook &#8216;like&#8217; pages is big business.</p>
<p><strong>First of all lets look at some interesting and quite frankly unbelievable facts about Facebook.</strong></p>
<ul>
<li>Facebook is the second most popular site on the Internet second only to  Google and currently has over 600 Million active users. With 50% of  those users logging in on any given day, that is 300 Million users per  day on average.</li>
<li>Facebook receives over <strong>100 billion </strong>hits per day.</li>
<li>Facebook has around 500 thousand new users joining every day.</li>
<li>If  Facebook was a country and its users were the population, it would be  the 3rd most populated country in the world. To put that in perspective,  the United States of America would be the 4th.</li>
<li>More than 2.5 million websites have integrated with Facebook. <strong>Are you one of them? If you&#8217;re not you should be.</strong></li>
</ul>
<p>OK, So we now realize that there is the potential to receive massive amounts of traffic from Facebook, but how do we set things up to start receiving this traffic?</p>
<p>Simple! We set up a Facebook &#8216;like&#8217; page. (Formerly and sometimes still called a fan page)</p>
<p>This is big business and most of the big companies already have Facebook pages, I&#8217;m sure you&#8217;ve seen a TV ad and at the end a Facebook page is advertised. So why are these big companies doing this? Simple! To connect with their audience.</p>
<p><strong>Let’s use this page from Adidas Clothing as an example:</strong></p>
<p><a href="http://planetsmsblog.com/wp-content/uploads/2011/04/adidas1.png"><img class="alignleft size-full wp-image-958" title="adidas" src="http://planetsmsblog.com/wp-content/uploads/2011/04/adidas1.png" alt="" width="503" height="402" /></a></p>
<p>&nbsp;</p>
<p>I can guarantee you right now that there is no way Adidas could have gained access to over 8 million people any other way for free other than creating a Facebook page. Sure offline they could have done it if they had invested a ton of money in doing so but on the flip side the investment would have to be continuous. Online and with Facebook Adidas has been able to successfully build up a &#8216;like&#8217; page to up to 8,784,010 fans to date.</p>
<p>What’s even better is, anytime Adidas wants to get on the forefront of all their fans minds, all they need to do is update their Facebook status (comment on their own page), and that update will be able to be viewed by all 8.7 Million of their friends. Now imagine being able to harness such a power for yourself. I know, it’s scary isn’t it!</p>
<p>Now if you’re reasonably new to Facebook let me explain two things in a little more detail.</p>
<p>How Adidas have grown their page virally.</p>
<p>How Adidas now has access to every one of the fans on their fan page.</p>
<p><strong>So How Did Adidas’ Page Grow to 8.7 Million Fans?</strong></p>
<p>Well, it all happened using a part of Facebook that makes it the most viral network in the world. This feature is called the Facebook Newsfeed and everyone on Facebook has their own unique feed that is seen when they visit their Facebook homepage.</p>
<p>The newsfeed is a live compilation of all the activity that your Facebook friends are engaging in over Facebook. You can see all your friends posting on other friends pages, posting on their own page and joining events.</p>
<p>So if I were to see a friend or fan of mine had joined a page that caught my eye and then I decided that I would like to join the page then all of my friends would see that action in their newsfeeds and be able to join also, creating a <strong>viral snowball</strong> effect with every person who joins over Facebook.<br />
This is a great way to build social proof for businesses and this is exactly how Adidas has grown to a stage that they have over 8.7 Million fans on their page.</p>
<p><strong>So How Does Adidas Get Access To All Its Fans Over Facebook?</strong></p>
<p>Well, in the same way that actions from other pages in my network get featured in my newsfeed, the same applies to pages that I am a fan of.<br />
Every time Adidas posts a status update (comment on their page) then all 8,784,010 of their fans will have the opportunity to see the status update on their news feed.</p>
<p>Win, win for everybody, fans get their updates and Adidas reaches out to millions of targeted fans.</p>
<p><strong>So What Does All This Mean For You?</strong></p>
<p>Well, this basically means that if you want your business to grow, expand and get exposure to those outside of your main customer base, then the best action that you can take is to create a Facebook Page and start generating fans that can help you grow your business.</p>
<p>Each customer or person who ‘Likes’ your page will have that action of joining your business page featured for all of their friends to see. This will increase your businesses exposure and it will help provide your business with the essential social proof that comes along with a friend of someone’s recommending your business.</p>
<p><strong>So What is a ‘Like’ Page?</strong></p>
<p>A ‘Like’ Page, sometimes known as a ‘Fan’ Page, is a page that you can setup inside of your Facebook account that allows you to present your business to Facebook users, just like the Adidas example above. Unlike owning your own website there are a limited number of settings that accompany setting up a Facebook page, which means that there are a limited number of opportunities in a Facebook Like Page to make your own page. However the main purpose of your page is to get people to click the &#8216;like&#8217; button to grow your page virally.</p>
<p><strong>How do I Get People to Click The &#8216;Like&#8217; Button on my Page?</strong></p>
<p>What you need to do is offer an incentive to get people to &#8216;like&#8217; your page, this is best done by offering a freebie, this is a little like offering something via a squeeze page. However, unlike the prospect having to enter their name and email to receive their gift all they have to do is click &#8216;like&#8217;, it&#8217;s this simple action what makes the whole process so effective.</p>
<p><strong>Sounds Great, so How Can I Build a Like Page of my Own?</strong></p>
<p>Simple, you use Like Page Builder, this amazing software I have created along with Dave Nicholson can create your Facebook &#8216;like&#8217; pages in seconds. And best of all it&#8217;s free, and before you think &#8216;what&#8217;s the catch?&#8217; There is an upgrade option but the free version does the job just as well. The upgrade just makes things easier.</p>
<p>If you want to see an example of a page created with Like Page Builder then check out my Facebook page:</p>
<p><strong><a href="http://www.facebook.com/johnthornhillpage" target="_blank">http://www.facebook.com/johnthornhillpage</a></strong></p>
<p>And when you are ready to start building a Facebook &#8216;like&#8217; page of your very own go and grab Like Page Builder for free.</p>
<p><strong><a href="http://www.likepagebuilder.com/" target="_blank">http://www.likepagebuilder.com</a></strong></p>
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		<title>They&#8217;ve Got Me Hook, Line And Sinker</title>
		<link>http://planetsmsblog.com/they-got-me-hook-line-and-sinker/</link>
		<comments>http://planetsmsblog.com/they-got-me-hook-line-and-sinker/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 11:08:01 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=501</guid>
		<description><![CDATA[This morning I woke up at 6:30AM which is very early for me, what’s even more shocking is my son was awake before me and with my son being a typical teenager you can probably understand why I was surprised. You may be wondering why we woke up so early, well here&#8217;s what happened, we [...]]]></description>
			<content:encoded><![CDATA[<p>This morning I woke up at 6:30AM which is very early for me, what’s even more shocking is my son was awake before me and with my son being a typical teenager you can probably understand why I was surprised. You may be wondering why we woke up so early, well here&#8217;s what happened, we got up early and drove all the way to the local Apple store. Yes we were one of the thousands of people who were looking to get their hands on an iPhone 4 and at 7.30 am this morning I was stood in a queue with hundreds of other people and I was thinking to myself &#8220;this is just like waiting for a product to go live&#8221;.</p>
<p>If you watch what Apple do when it comes to launching a new product you’ll see that it is much the same as an Internet Marketing product launch. They have created a buzz with their pre launch, mostly from the <a href="http://www.apple.com/quicktime/qtv/wwdc10/index.html" target="_blank">Keynote</a> that was released on the 7th of June. However, apart from the fact the new iPhone looks amazing the biggest tactic I think Apple are using at this moment in time is scarcity. We actually queued up for just over an hour just to register for our iPhones, we couldn’t go in the shop today and buy one because there is not enough stock, you can imagine how disappointed we were when we were told this but that&#8217;s how it is, so now I have to wait for an email telling me when more stock is arriving. I do believe that the demand is so high that stocks are running low, but I also think also think a lot of companies (including Apple) use the scarcity tactic when they come to launch a product.</p>
<p>You see this happen nearly every time Christmas comes around, there is always a toy or something that everybody goes crazy for and usually it’s something you can’t get your hands on. The biggest thing about this is, <strong>when you can’t get something you want it more</strong>, now if Apple had a million iPhones in stock today they would sell a lot but the fact that they are very hard to get hold of at the moment means they are very very desirable, don&#8217;t believe me? Go on eBay right now and go and have a look at how much iPhone 4’s are selling for, I&#8217;ve seen some today selling for almost $2000. Because of this in the long run Apple will sell more iPhones because stock is limited.</p>
<p>So in future have a look at what&#8217;s going on around you and see if there is anything you can learn from the big companies to implement into your online marketing, and have a look at what Apple are doing right now, they&#8217;ve created a buzz, now they are using scarcity and now that the product has gone live its very very hard to get hold of which makes it extremely desirable.</p>
<p>Remember! If you can:-</p>
<ul>
<li><strong>Create a quality product </strong></li>
<li><strong>Build a buzz</strong></li>
<li><strong>Create scarcity</strong></li>
</ul>
<p>You will have a buying frenzy, today I was part of that buying frenzy and even though I didn&#8217;t receive my iPhone 4 today I know it&#8217;s only a matter of days before I get my hands on one. Just like thousands of other people out there Apple have got me hook, line and sinker with their marketing tactics.</p>
<p><a href="http://www.johnthornhillmasterclass.com/trail" target="_blank"><img class="alignnone" title="Masterclass Trial" src="http://www.johnthornhillmasterclass.com/super_affiliate_invitation/6.jpg" alt="" width="500" height="260" /></a></p>
]]></content:encoded>
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		<title>Do You Have Your Game Face On or Off?</title>
		<link>http://planetsmsblog.com/do-you-have-your-game-face-on-or-off/</link>
		<comments>http://planetsmsblog.com/do-you-have-your-game-face-on-or-off/#comments</comments>
		<pubDate>Thu, 27 May 2010 15:26:29 +0000</pubDate>
		<dc:creator>Daniel Sumner</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Guest Posts]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Daniel Summner]]></category>
		<category><![CDATA[Motivation For Success]]></category>
		<category><![CDATA[Take Action]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=477</guid>
		<description><![CDATA[This is a guest post written by Daniel Sumner Hey Guys Daniel Sumner here and today I want to talk about you! Do you ever have days when you find that your whole business isn’t moving as fast as you would like it too? Are those days the days where you just want to bury [...]]]></description>
			<content:encoded><![CDATA[<p>This is a guest post written by <a href="http://www.marketingthroughmyeyes.com/" target="_blank">Daniel Sumner</a></p>
<p>Hey Guys Daniel Sumner here and today I want to talk about you!</p>
<p>Do you ever have days when you find that your whole business isn’t moving as fast as you would like it too? Are those days the days where you just want to bury your head and forget about the whole damn thing in the first place! Hey it happens to the best of us and will happen more than once within our lifetime I can guarantee that.<br />
<a href="http://planetsmsblog.com/wp-content/uploads/2010/05/Fotolia_6928461_XS.jpg"><img class="alignleft size-medium wp-image-478" title="Head In The Sand" src="http://planetsmsblog.com/wp-content/uploads/2010/05/Fotolia_6928461_XS-300x300.jpg" alt="Don't Do it!" width="258" height="158" /></a>It’s that deflated feeling to the point where you may just throw in the towel, it is a serious test of your inner strength and your ability to carry on!</p>
<p><strong>Don’t Do it Man! Hold That Towel!</strong></p>
<p>You will regret every minute of it and you will ask yourself in the future should I have done it? Then try to justify your actions to make yourself feel better.  I wonder where I would be today if I had given up? Trust me when I say if you give up, then you will never know how successful you can be. The hardest part of your business is getting it started from the ground up.</p>
<p>The truth is there is always a solution to the problems you face if you just seek out the answers. Here are a few examples of excuses we have all heard and most likely used in the past:</p>
<p><strong>•	I can’t afford it<br />
•	I don’t know how to do it<br />
•	I don’t have the time<br />
•	I don’t know how to start</strong></p>
<p>The list goes on and on, but let’s take a look at these points in a little more detail and see what we can do to eliminate them.</p>
<p><strong>1, I don’t know how to start</strong> – There is a multitude of information out there readily available for free which can start you on the right track. Take blogging for example you can acquire a free blog from Word Press, also a free template to get you started. All you need is a PC it costs nothing to write content and monetize your blog!</p>
<p>Nearly every blog you come across has a free download of some kind which you can use to help you. Free traffic guides, free blog guides, free marketing guides. All of these will get you on the right track in one way or another and offer free advice to move your business forward.</p>
<p><strong>2, I don’t have the time</strong> – I know of at least three guys who work all day, look after their children and still find time to post on their blogs and create products! It’s the time you make for yourself to achieve a target that counts. Forget about the TV and structure a little time for you to prioritise your workload and achieve that target. Yeah it may be slower but you are moving in the right direction by taking action.</p>
<p><strong>3, I don’t know how to do it</strong> &#8211; There is a learning curve for all new activities in the beginning! I never knew how to build a website until I learned. I never knew how to create an eBook until I found out exactly what to do. It’s called building your business knowledge! Yeah it takes time but it’s all worth the effort. You will find ton’s of tutorials and free help on forums, Youtube and blogs to enhance your knowledge. Do you think the likes of Frank Kern, Naomi Dunford and John T stopped thinking and gave up because they never knew how to build their business?</p>
<p><strong>4, I can’t afford it</strong> – Possibly the one and only reason which is legitimate here in this list but “and there is always a but” why are you trying to earn an online income in the first place? More income, Better Lifestyle, Financial Freedom the list goes on and it just so happens you are in one of the only businesses in the world you can start with only a PC and an internet connection and very little capital to speak of. You have all seen the video tutorials, the rags to riches stories and the truth is most of us started with nothing in the first place anyway so why worry <img src='http://planetsmsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Your success is your responsibility and it’s your choice to take action and do something about it. The word of the day is DEDICATION! If you are committed to your business you will prevail but it takes dedication to create success.</p>
<h2><strong>Looking to the Future</strong></h2>
<p>I dedicate a lot of my time to marketing, product creation and research. I immerse myself in my business to get results. This will assure my future business success and help me overcome any obstacles.  If you stay positive about your business and vision your triumphs then you will prevail and secure the future of your online business. Ignore the words Don’t and Can’t and concentrate on the words Can and Will and your reward will come in time.</p>
<p>Success for 99% of people does not just happen overnight, you may get a few in the minority who achieve greatness quick on the back of some A list marketer’s promo. But for the majority its plain old hard work with an outlook to the future, with structure and a game plan which will help you achieve this goal.</p>
<h2><a href="http://planetsmsblog.com/wp-content/uploads/2010/05/ga_output_image.jpg"><img class="size-medium wp-image-479 alignnone" title="ga_output_image" src="http://planetsmsblog.com/wp-content/uploads/2010/05/ga_output_image-300x195.jpg" alt="Help You!" width="497" height="108" /></a></h2>
<h2><strong>Help Yourself NOW</strong></h2>
<p>If there is one thing I find I do a lot of is read and research. Less reading more action I am told by my peers and mentors “I also keep telling myself the same thing”. You see one of my biggest fears is not being able to be the best I can be, not being able to write the best blog post, or create the best eBook.</p>
<p>The truth is if I was the best blog writer I would have the best blog, if I was the best eBook writer I would have the best eBooks. If I was the best at product creation I would have the best products (you get the picture). To be honest I’m not the best, if I was I would be a millionaire and I’m not one of those yet either <img src='http://planetsmsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  But I never give up and I will succeed, I have the drive to accomplish what I set out to do and I know this attitude will give me the outcome that I am looking for.</p>
<p>Not enough action and too much of the other is common. It’s time to grab the bull by the horns and get up to your neck in it. Stop surfing the net, reading, researching, watching TV, playing games and start making your ideas and dreams a reality. You can’t build your business by talking about it now can you?</p>
<h2><strong>A Little Structure Never Hurt</strong></h2>
<p>You can help yourself by adding structure to your week. Create a schedule of your week and the items you need to do. Take Monday for example my schedule was:</p>
<p>1, write articles and post them on articles sites<br />
2, read and comment on blogs<br />
3, Product development<br />
4, research</p>
<p>Now all these will take around 3 – 4 hours sometimes more sometimes less, but you can make them as long or short as you like. It’s your choice <strong>‘JUST DO SOMETHING’</strong> however large or small it’s a step forward. Hell it’s only 4 things on a list how hard is that?</p>
<p>If you are stuck for ideas create mind maps and spray diagrams to help you break the ideas down into one main idea which you can focus and use as your new project (Google search for Mind Map Tools to help). Say you are stuck for an eBook you want to create but not sure what to write about. Get your ideas down on paper and brain storm it, do your research and plan out your steps to action. Then TAKE ACTION!</p>
<p>If you remember to be yourself and never give up your rewards will come and when the time comes you will be glad you never threw in the towel.</p>
<p>What’s your motivation for success let me know?</p>
<p>Thanks for reading.</p>
<p><a href="http://www.dansumnerblog.com" target="_blank">Daniel Sumner</a></p>
<p><a href="http://www.marketingthroughmyeyes.com" target="_blank">Marketing Through My Eyes</a></p>
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		<title>Sunshine, Call&#8217;s, Bullets and Bristol</title>
		<link>http://planetsmsblog.com/sunshine-calls-bullets-and-bristol/</link>
		<comments>http://planetsmsblog.com/sunshine-calls-bullets-and-bristol/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 11:28:03 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=443</guid>
		<description><![CDATA[Summer Is Here Hey guys, It’s 11am as I write this quick blog post and the sun is shining, the weather here in the UK has been fantastic lately and under normal circumstances I’d probably get this blog post done, do my emails and give myself the afternoon off. However, I have a ton of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Summer Is Here</strong></p>
<p>Hey guys, It’s 11am as I write this quick blog post and the sun is shining, the weather here in the UK has been fantastic lately and under normal circumstances I’d probably get this blog post done, do my emails and give myself the afternoon off. However, I have a ton of consultation calls booked in today and tomorrow so it looks like I’ll have to stay in the office but that’s ok as I know I’ll be generating content while helping others.</p>
<p><strong>John’s Marketing Calls Launches Today</strong></p>
<p>Speaking of consultation calls, this conveniently brings me onto my next topic, I’ve just launched a site called John’s Marketing Calls. The plan is a simple one. I have a video on the main page and I give away some of my previous consultations. No opt-in is required but you do need to opt-in to receive more calls. Once you opt-in I offer you the chance of consulting with me. I’m at the testing stage at the moment but if I make sales I’ll open the site up to affiliates.</p>
<p>Here’s a breakdown.</p>
<p>1, <a href="http://www.johnsmarketingcalls.com/" target="_blank">Main page</a></p>
<p>2, <a href="http://www.johnsmarketingcalls.com/calls.htm" target="_blank">Download page, this can be accessed without the need to opt-in</a></p>
<p>3, <a href="http://www.johnsmarketingcalls.com/thanks.htm" target="_blank">Thank you page after opt-in</a></p>
<p>4, <a href="http://www.johnsmarketingcalls.com/darren_todd.htm" target="_blank">Example of a page I send people to when they access more calls</a></p>
<p>You will notice the main aim of this site is to make sales of $497 consultation calls. Something which I feel is great value as I will ultimately promote the calls to my list.</p>
<p>If I do bring affiliates on board this will mean I am building a list from this and generating $497 sales, can’t be too bad if it works. I’ll keep you posted but hopefully this setup will give you some ideas for your own business. BTW, let me know what you think about the video on the main page <img src='http://planetsmsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><strong>Affiliate Silver Bullet.</strong></p>
<p>No doubt you will have received a ton of emails about Affiliate Silver Bullet that’s due to launch tomorrow. I’ve had a good look at this and have to say this looks solid. It’s basically a ‘done for you’ kind of product where everything is provided to help you set up automated affiliate campaigns. I like the look of this product so I’ll be promoting this myself. In the meantime you can find out more and <a href="http://thornhill.asbullet.hop.clickbank.net/" target="_blank">register for the pre-launch webinar here</a>.</p>
<p><strong>Anyone Going To Bristol?</strong></p>
<p>Finally, are you going to the LFMPIRE Workshop in Bristol on May 7<sup>th</sup> 8<sup>th</sup> and 9<sup>th</sup>? If so let me know and we can arrange to have a drink and a chat. I’ll be there from Friday tea time for the whole event along with Dave Nicholson. It should be a blast and I’m sure many long term business relationships will be formed. If you&#8217;re quick you still may be able to grab a ticket, <a href="http://lfmpireworkshops.com" target="_blank">get all the details here</a>.</p>
<p>That’s all for today, please leave a comment and let me know what you think about the setup for John’s Marketing Calls, Affiliate Silver Bullet and if you’re going to Bristol let me know.</p>
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		<title>72 Hours Of Money Making Revealed</title>
		<link>http://planetsmsblog.com/72-hours-of-money-making-revealed/</link>
		<comments>http://planetsmsblog.com/72-hours-of-money-making-revealed/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 08:22:04 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[Earn Money]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=437</guid>
		<description><![CDATA[It’s early on Good Friday morning as I write this blog post and I’m almost ready to go away for the weekend but I thought I’d get this information out to you first while it&#8217;s still hot on your mind. As you probably know this week I ran a Firesale, if you missed it you [...]]]></description>
			<content:encoded><![CDATA[<p>It’s early on Good Friday morning as I write this blog post and I’m almost ready to go away for the weekend but I thought I’d get this information out to you first while it&#8217;s still hot on your mind.</p>
<p>As you probably know this week I ran a Firesale, if you missed it <a href="http://www.72hoursofmadness.com/" target="_blank">you can check it out here</a>, the sale is over but you can still see the sales page to see what I did. The sale was a huge success and generated over $20,000 in sales, not bad for simply selling a few of my existing products at a discount. In this blog post I’m going to share some tips with you that will hopefully help if you ever decide to do something similar.</p>
<p>First of all I am not claiming to be a Firesale expert, in fact I had never ran a Firesale before and now it’s over I know I made a few mistakes. The main mistake I made was not notifying affiliates sooner. I only let my affiliates know 24 hours before launch, this is really short notice as most affiliates will have promos marked out up to 2 months in advance. I still got quite a few affiliates to promote but I know I could have had more if I had mentioned it sooner.</p>
<p>Another mistake I made was not warming up my own subscribers before launch. I actually never mentioned this sale to my subscribers before the site went live. Looking back I should have maybe sent a couple of pre-launch emails out. Maybe explaining what I was going to do. So if you ever do something like this notify your affiliates and subscribers sooner and you should see better results.</p>
<p>Now I may have made a few mistakes but I know I got a few things right. In fact the biggest thing I got right was adding an affiliate program in the first place. I initially wasn’t going to do this but at the last minute and with the advice of Dave Nicholson I decided to get affiliates on board. This resulted in a ton of sales generated by affiliates (thanks for the advice Dave). I also told all affiliates they would be paid on Friday (today) and I know this appealed to a lot of affiliates. After all we all like to get paid promptly when we promote a product so I decided to pay out as soon as the sale was over. I got round this by not offering a refund on the sale itself. Whether this was the right thing to do I don’t know but I don’t think many people would have refunded anyway as the value was so great.</p>
<p>And this brings me on to the next thing I feel I got right. I piled on the value, not only did I offer almost all of my products for one low price, I also offered extra material such as consultations, business reviews and more. The reason I did this was because I realised a lot of people would have already bought some of the products on offer so I wanted to offer something extra to tempt these people and it seemed to work.</p>
<p>Now, you would have thought anyone who had paid the full price for any of the products on offer would have complained about the price and the fact they paid the full price. This was a major concern for me and it almost stopped me doing the sale altogether but I thought to myself that if anyone complains I will offer them an additional product or two, guess how many complaints I had? None! Yes, <strong>not one person complained</strong>, this actually surprised me. In fact I received a ton of emails from people <strong>thanking me</strong> for making such an offer. I did have a few queries from people who had already bought some of my products and I just offered something extra. So if you have ever had any doubts about doing this because of fear of complaints don’t worry about it. <strong>Your subscribers will thank you!</strong></p>
<p>So what else do I feel I got right? Well I think the fact I gave the sale a name was a major plus point. It’s no use saying, “I’m having a sale, here it is” is it? You need to make an impact with your sale, so give it a name, a name such as ‘Bob’s Birthday Bonanza’ or Steve’s Summer Spectacular’, you get the idea. Then get a domain name to correspond with the name of the sale and get some graphics created. This will give you a template to work from.</p>
<p>Then list all of your products for sale and link to each product sales page individually, let the visitor see what each product costs and make sure you put the cost of each product on your page and add a total at the end. As you can see the total value of the products offered in my sale was $6673, not bad for a $97 investment.</p>
<p>Next, limit the sale, if you limit the time on your sale you will see better results. However, when you say it ends take it down or you will be seen as someone who can’t be trusted. My sale ended the second I said it was going to and now its over and no one else can get in. Now what do you think that did to people who knew the sale was about to end? Well let me tell you most of my sales were made in the last 24 hours, need I say any more? In fact look around you in the ‘real world’ and see how many companies are having a sale just for the Easter Weekend, how much money do you think they will make as a result of this. I bet DFS have a sale on this weekend <img src='http://planetsmsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  (For our international visitors DFS are a sofa company who always seem to have a sale on)</p>
<p>Don’t be afraid to mail often, at least on a daily basis, make sure you keep your subscribers informed about what&#8217;s going on, be sure to remind them how much time is remaining, especially as your sale comes to an end. I would also advise you warm your prospects up with some pre launch emails, remember the mistake I made by not doing this?</p>
<p>Add a countdown timer as the sale comes to an end. When there were 36 hours remaining I added a countdown timer and I know this had a dramatic effect, especially in the closing hours, it also help’s people see when your sale ends as things can get confusing with people viewing your page from different time zones. There are a ton of countdown timers available online so they are not hard to find.</p>
<p>And that’s about it really; if you already have products under your belt you should have no problems, remember the key areas to cover.</p>
<ul>
<li>Give your sale a catchy name and get a dedicated domain and graphics</li>
<li>Pile on the value</li>
<li>Use an affiliate program and notify affiliates early</li>
<li>Have a pre launch period to warm your prospects up</li>
<li>Make sure you add up the total value of your sale and let the prospect know how much they&#8217;ll be saving</li>
<li>Add additional material such as personal support &amp; 1 on 1 consultations</li>
<li>Pile on the value</li>
<li>Add a countdown timer as the sale ends</li>
<li>Mail often, at least on a daily basis</li>
<li>When your sale comes to an end take down the payment button promptly</li>
<li>Remember! Pile on the value</li>
</ul>
<p>Now remember, I am no expert and like I have already said I made mistakes, but I’m sure if you do some more research and add your own selling experience to your sale there is no reason why you can’t see incredible success with your very own Firesale. As always I’d love you to share your comments and if you have any tips regarding Firesales please share them with my blog readers.</p>
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		<title>The Struggles Of An Internet Marketer</title>
		<link>http://planetsmsblog.com/the-struggles-of-an-internet-marketer/</link>
		<comments>http://planetsmsblog.com/the-struggles-of-an-internet-marketer/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 07:27:19 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=424</guid>
		<description><![CDATA[I’m going to start this blog post by letting you know I have been struggling for the last 2 weeks to get an affiliate program up an running. It’s quite a complicated program and it involves running a merchant account, hiring a programmer and trying to get 3 applications to integrate. Things have been incredibly [...]]]></description>
			<content:encoded><![CDATA[<p>I’m going to start this blog post by letting you know I have been struggling for the last 2 weeks to get an affiliate program up an running. It’s quite a complicated program and it involves running a merchant account, hiring a programmer and trying to get 3 applications to integrate. Things have been incredibly frustrating and I reached a stage where I was about to give up, but then I thought how incredibly fortunate I am to actually be in this position.</p>
<p>You see, in the UK the holiday season is about to begin and today I will be packing my bags and shipping the family off to my holiday home for the weekend, everything is prepared and I will make sure I have a good time even if the weather forecast is not so good. It’s an incredible position to be in and in fact I still have to pinch myself to check that I am not dreaming. My dream has always been to own a holiday home of my own and as soon as I started to do really well online this was my first major purchase back in 2006.</p>
<p>What I find incredible is just a few short years ago I was working in a factory and was lucky if I got away for a weekend once or twice a year, I was stressed working shifts and hardly saw my family. Now I spend most weekends with my family in the country in my very own holiday home. All thanks to my Internet Marketing business.</p>
<p>Another plus side of this business is I can effectively run it from anywhere in the world, all I need is a Laptop and Internet Connection and my business is good to go.  When you think about that for a minute that is an incredible position to find yourself in. In fact within the next few years I am planning to go to Spain for a few months and I know it’s possible thanks to the type of business I operate. I can just see myself with my laptop in one hand and a cocktail in the other working next to the pool <img src='http://planetsmsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>It’s amazing to think that in this new virtual world you can run your business this way and we have to count ourselves extremely lucky to be around in the birth of this Internet revolution. It’s hard to believe that only 10-15 years ago this sort of lifestyle was not possible.</p>
<p>And this brings me to what this blog post is really about, if you’re still trying to get an online business up and running never forget that you are incredibly lucky just to be in a position to get started, like I have already said this was not possible just a few short years ago. Never forget that.</p>
<p>So next time you can’t get that file to load on your webspace because your internet connection goes down, or you find yourself struggling to come up with some content, or find that your computer doesn’t want to work properly and play that video you want to watch, <strong>or you can’t get your affiliate program up and running </strong>remember that you are in an incredible position just to be able to run an online Internet Marketing business in the first place.</p>
<p>Never forget that we can run our business from anywhere, it can run itself and it’s a business that grows all on it’s own.</p>
<p>I still have to pinch myself that I am in this incredible position and the problems I face running my online business are nothing compared to what I used to endure when I held a regular J.O.B.</p>
<p>Thanks for reading, I’m off to the countryside for the weekend, I&#8217;ll take my laptop with me and who knows, my affiliate program may be up and running before I return home on Monday <img src='http://planetsmsblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>I&#8217;d love to know why you consider yourself fortunate to be an Internet Marketer so please leave a comment and let me know what you love most about this business.</p>
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		<title>The Office Tour &#8211; Part 2</title>
		<link>http://planetsmsblog.com/the-office-tour-part-2/</link>
		<comments>http://planetsmsblog.com/the-office-tour-part-2/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 18:44:08 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=395</guid>
		<description><![CDATA[I have created another video to show you how the office is coming along, as you can see we have carpets, blinds, desks, seats and a lot more I also talk about a common problem we all face and I reveal something right at the end of the video that should interest you. Don&#8217;t worry, [...]]]></description>
			<content:encoded><![CDATA[<p>I have created another video to show you how the office is coming along, as you can see we have carpets, blinds, desks, seats and a lot more <img src='http://planetsmsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  </p>
<p>I also talk about a common problem we all face and I reveal something right at the end of the video that should interest you. Don&#8217;t worry, there&#8217;s nothing for sale.</p>
<p><strong>Watch the video to the end and all will be revealed.</strong></p>
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<p><strong>As always I’d love to know what you think so please leave a comment.</strong></p>
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		<title>Video Tour Of My Brand New Office</title>
		<link>http://planetsmsblog.com/video-tour-of-my-brand-new-office/</link>
		<comments>http://planetsmsblog.com/video-tour-of-my-brand-new-office/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 18:13:40 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=387</guid>
		<description><![CDATA[I have just released a new video that shows you my brand new office. I had planned to get this to you on Friday but the weather has been really bad here in the UK so it knocked my move back a couple of days. I also reveal a why I have moved just 8 [...]]]></description>
			<content:encoded><![CDATA[<p>I have just released a new video that shows you my brand new office. I had planned to get this to you on Friday but the weather has been really bad here in the UK so it knocked my move back a couple of days.</p>
<p>I also reveal a why I have moved just 8 months after moving into my first office. I also reveal my plans to help you for 2010</p>
<p>Enjoy the video and as always feel free to leave your comments.</p>
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		<title>Moving Forward In 2010</title>
		<link>http://planetsmsblog.com/moving-forward-in-2010/</link>
		<comments>http://planetsmsblog.com/moving-forward-in-2010/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 15:36:45 +0000</pubDate>
		<dc:creator>John Thornhill</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://planetsmsblog.com/?p=380</guid>
		<description><![CDATA[How&#8217;s the New year started for you? To be honest I have not done a great deal of work over the festive period and even if I wanted to I couldn&#8217;t get into the office at the moment as we are snowed in here in the UK. Hopefully I can make it to the office [...]]]></description>
			<content:encoded><![CDATA[<p>How&#8217;s the New year started for you? To be honest I have not done a great deal of work over the festive period and even if I wanted to I couldn&#8217;t get into the office at the moment as we are snowed in here in the UK. Hopefully I can make it to the office tomorrow and things can get back to normal so I get back into work mode.</p>
<p>I don&#8217;t know about you but I am sort of pleased the festive period is all over, the decorations have been taken down and the house  looks bare and I swear I wont have a drink for at least a week and  I will be hitting the gym to try to remove some of the weight I  have put on over the last 10 days <img src='http://planetsmsblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>So why am I pleased? Well I think that&#8217;s because I actually enjoy my work so much. I also have massive plans for this year which  includes moving to a new office later this week, but my plans for 2010 also involve you.</p>
<p>For starters next week I am going to give you a &#8216;plan of attack&#8217; for 2010 and I am also going to compile a shocking report that will explain why most people fail online. I may upset a few people with this one but what I have to say needs to be said. I promise you will see things differently once you read what I have to say. I&#8217;ll send  you more details once I get settled into my new office on the 8th  of January but let me assure you this is something you don&#8217;t want  to miss.</p>
<p>This will be my second office move in 8 months but I simply have  to do it as my business has exploded in the last 12 months. I also  want to help more people become a success in 2010 and I need more  office space to do that. All will be revealed this month so make  sure you keep an eye out for my emails.</p>
<p><strong>On another note&#8230;</strong></p>
<p>I also want to let you know that time is running out to receive Multi Profit Websites at the original launch price. We will be putting the price up for good on Tuesday so if this is something you feel can help you move forward in 2010 I would recommend you get it now before it&#8217;s too late.</p>
<p><a href="http://www.multiprofitwebsites.com/" target="_blank">http://www.multiprofitwebsites.com/</a></p>
<p>That&#8217;s all for now, I&#8217;ll be in touch later in the week. I&#8217;ll also show you round the new office and let you know more of my plans for 2010 and how I can help you move forward.</p>
<p>Until next time.</p>
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